(540) 416-3579 • ELLE.A.WOOD@GMAIL.COM • https://www.linkedin.com/in/elle-wood/

SUMMARY

Strategic and creative marketing professional with six years of experience leading campaigns, managing cross-functional projects, and developing compelling content that drives engagement. Skilled in translating complex ideas into clear, impactful messaging across digital, print, and event channels. Known for combining analytical thinking with strong collaboration and project management to deliver meaningful results. Planning to relocate back to Richmond, VA.

EXPERIENCE

Boulder Community Health | Boulder, CO, Hybrid

Service Line Marketing Specialist

FEB 2025 - CURRENT

  • Direct multi-channel marketing strategy for key service areas, ensuring alignment with organizational goals and brand standards.

  • Oversee campaign planning, creative development, and execution in partnership with internal stakeholders and external vendors.

  • Lead production of digital and print materials, including video, social media, newsletters, and event collateral.

  • Manage timelines, deliverables, and KPIs for multiple concurrent projects, ensuring efficiency and quality.

  • Serve as a key contributor to BCH’s systemwide newsletter, reaching more than 200,000 subscribers monthly with educational and engaging content.

  • Write and edit copy for blogs, ads, and patient-facing materials to strengthen brand voice and engagement.

Digital & Social Media Marketing Specialist

APR 2024 - FEB 2025

  • Developed content strategies to expand brand reach and engagement across social media and email channels.

  • Managed creative calendars, analyzed performance metrics, and optimized campaigns for audience growth.

  • Collaborated with service line leaders and design teams to produce content aligned with marketing goals.

Ethos Health | Remote

Consultant

JAN 2025 - MAY 2025

  • Built go-to-market strategy for a healthcare SaaS startup, integrating research, segmentation, and positioning.

  • Conducted stakeholder and competitive analyses to inform messaging and product launch recommendations.

Wild Goose Filling | Louisville, CO, Hybrid

Marketing Specialist

MAR 2023 - APR 2024

  • Supported global B2B marketing initiatives through digital campaigns, trade shows, and content creation.

  • Managed vendor relationships, production timelines, and budgets for creative deliverables.

  • Designed and implemented social strategies that increased engagement by 75% and improved brand visibility.

  • Produced internal newsletters and communications to enhance company culture and employee engagement.

Social Media Coordinator

JUN 2021 - MAR 2023

  • Spearheaded brand voice development and executed campaigns across social media channels, resulting in a 75% increase in engagement.

  • Designed and implemented targeted content calendars and digital strategies in collaboration with leadership and sales to align messaging with customer needs.

  • Produced internal newsletters and employer brand content to enhance employee engagement and improve communication transparency.

Mercedes-Benz of Richmond and Midlothian | Richmond, VA, In Person

Marketing Coordinator

JAN 2020 - MAY 2021

  • Coordinated day-to-day marketing operations for two major automotive dealerships, including advertising and CRM.

  • Managed digital content, monthly email campaigns, and website updates for a 20,000+ subscriber audience.

  • Partnered with local organizations on community events and sponsorships to boost visibility and engagement.

  • Assisted with vendor coordination, reporting, and budget management to ensure campaign efficiency.

  • Assisted in managing $1 Million marketing budget.

EDUCATION

Master of Business Administration - Strategy & Leadership 

CU Boulder, Leeds School of Business | Boulder, CO

Bachelor of Arts - Media Arts & Design, Journalism, Minor in Studio Art

James Madison University | Harrisonburg, VA

SKILLS

Adaptability

Adobe Creative Suite

Brand Development

Campaign Strategy

Communication

Content Creation

Conflict Resolution

Creativity

Critical Thinking

Data Analysis & Reporting

Decision-Making

Emotional Intelligence

Email Marketing

Event Planning

Hootsuite

Leadership

Market Research & Insights

Project Management

Social Media Management

Sprout Social

Team Collaboration

Time Management